I always review the LinkedIn profile of people I am meeting / networking with, doing business with, etc. The things I look for are a sense of who is working at the company, do they have good recommendations, do they have a trustworthy background, etc. In other words a LinkedIn profile can be a great way for me to determine how well I “trust” the person I am dealing with.
Conversely, your LinkedIn profile gives YOU a great opportunity to try and build trust quickly with the people that want to do business with YOU!So here are my recommendations for optimizing your LinkedIn profile:
1. Have everyone in your company create a profile and link them to the company.
2. Solicit recommendations from all your clients from within LinkedIn
3. Make sure your title accurate and “client friendly”
4. Always use a professional photo of a person, NOT a logo!
5. List the 4-5 bullet points as to what makes this person a great asset to the company and how he/she can help clients working with you.
6. Get a professional executive resume writer to optimize the content of your profile. I HIGHLY recommend Holly Reslink at EmpowerLink. She optimized mine! http://linkedin.com/in/pmsteilAlso, here are 8 more LinkedIn Optimizations to look at from the Social Examiner:
6. Get a professional executive resume writer to optimize the content of your profile. I HIGHLY recommend Holly Reslink at EmpowerLink. She optimized mine! http://linkedin.com/in/pmsteilAlso, here are 8 more LinkedIn Optimizations to look at from the Social Examiner:
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