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Optimize your LinkedIn Profile to Build Trust

Patrick Steil - Tuesday, March 01, 2011
I always review the LinkedIn profile of people I am meeting / networking with, doing business with, etc.  The things I look for are a sense of who is working at the company, do they have good recommendations, do they have a trustworthy background, etc.  In other words a LinkedIn profile can be a great way for me to determine how well I "trust" the person I am dealing with.

Conversely, your LinkedIn profile gives YOU a great opportunity to try and build trust quickly with the people that want to do business with YOU!

So here are my recommendations for optimizing your LinkedIn profile:

1.  Have everyone in your company create a profile and link them to the company.
2.  Solicit recommendations from all your clients from within LinkedIn
3.  Make sure your title accurate and "client friendly"
4.  Always use a professional photo of a person, NOT a logo!
5.  List the 4-5 bullet points as to what makes this person a great asset to the company and how he/she can help clients working with you.
6.  Get a professional executive resume writer to optimize the content of your profile.  I HIGHLY recommend Holly Reslink at EmpowerLink.  She optimized mine!  http://linkedin.com/in/pmsteil

Also, here are 8 more LinkedIn Optimizations to look at from the Social Examiner:


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Optimizing Email Marketing Message to Increase Open Rates

Patrick Steil - Tuesday, March 01, 2011
I just wanted to pass along a few quick things I had learned directly from Constant Contact at a seminar they did recently:

1.  They suggested addressing the email "from" a real person - someone who will be the spokesperson for the organization... people are more apt to open an email from a person vs. a company because people buy from people NOT companies. :)

2.  The subject line is one of the most critical parts of the email... they say that in the first 3-5 words someone is going to decide whether they open the email and so you have to give them a headline that makes the email interesting to them and if possible stresses some sense of urgency to open the email now...  People get inundated with email and so they pick and choose which to open.  Give them a reason to open yours now.  If they put it off until later, they probably won't ever open it.

3.  The day of week and time of day of course is very important and can vary from one customer base to another.  So test different days of the week and different times to see if this makes a difference.  I normally suggest sending at 10am or 2pm... once your customers have cleared the morning deluge of email... and I don't like to send on Monday morning or Friday at all... 

4. Make sure the email has some type of call to action - what are you wanting the recipient to do up on receiving the email.    And most likely the action you want them to take would be something they should do at your website.  In other words, in your email marketing, blogs, etc, you want to continuously drive them back to your website.  And of course the website needs to have the same focus to get them to take some action... all of this can be done effectively without being too "pushy" or "salesy"... but if they do want to participate, make it super easy for them to...  

5.  Testing - I suggest changing one thing at a time and testing to see how it affects your open rates.  

Keep in mind that the typical response in the old snail mail days was a 1-3% response.  If you get a 15 - 25% open rate consistently, you are doing good.  If you are getting higher, then let us know your tips and tricks!


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Patrick Steil

infraNET Complete Website Optimization

 

Mobile: 940-391-9250

Fax: 972-692-7620


Linkedin







Do you want to Link In or Branch Out? Facebook for your Business Contacts!

Patrick Steil - Monday, February 21, 2011
I have been telling clients for several years, that LinkedIn needs to incorporate their social media platform into Facebook before someone else does.

In other words, I dreamed about a way to connect with my business associates on Facebook that was separate from my own group of "friends and family".  I prefer to keep all my business contacts on LinkedIn and only have personal friends and family on my Facebook friends list.

Well, there is a now a way to do this and its called BranchOut.  Once I connected to their Facebook app, I had imported my professional LinkedIn profile within 1 minute.  I am then able to "invite" friends to become part of my network just like on LinkedIn. 

I am still playing around with this, but it looks like my dreams may have come true, and it could mean BAD things for LinkedIn in a few years.  LinkedIn has the momentum and the market share, but we all know in these days, market share can shift QUICKLY from one company to another.

And hey, I will keep my LinkedIn profile, so you can connect with me there or sign up for BranchOut and then search for my name and add me - Patrick Steil !  :)

By the way, I found out about BranchOut from this article on Fast Company about it that I found while checking the latest news on my new EVO using a very cool news reader called Pulse.  

Replacing the XHTML deprecated <a target="_blank"> tag

Patrick Steil - Wednesday, February 16, 2011
The <a target=_blank> tag was deprecated in the XHTML specs and some validators will complain if you include this tag in your HTML. Here is a great way to
  • open the link in a new window (for users with javascript enabled)
  • allow opening the link with the keyboard (spacebar) (for users with javascript enabled)
  • open the link in the same window for non-javascript users (so we still fallback to a working link)
  • passing XHTML validation

Old Method Sample Link 

 <a href="http://www.infranet.com" target="_blank">Old Method Sample Code</a>
 

New Method Sample Link

<a href="http://www.infranet.com"
onclick="window.open(this.href); return false;"
onkeypress="window.open(this.href); return false;">New Method Sample Link</a> 

Google Webmaster Adds Per Page Search Keywords!

Patrick Steil - Saturday, December 11, 2010

Webmaster Tools’ Holiday Update

Posted: 10 Dec 2010 01:43 PM PST

Webmaster Level: All

Just in time for the holidays the Webmaster Tools team has updated the "Search queries" and "Links to your site" features.

Search queries with top pages:
Throughout the past year we’ve made some significant changes to the search queries feature in Webmaster Tools. We've received lots of feedback about this tremendously popular feature. One frequent request we heard was that people wanted to be able to see search queries data for their site’s individual pages. Well we totally agreed that this would be useful and promptly set out to add this functionality to search queries. The fruits of our effort have finally ripened enough on the vine and are ready for you to enjoy. Now when you visit the search queries feature in Webmaster Tools you'll see a new tab titled "Top Pages". The "Top Pages" tab lists impression, click, and position data for the top pages on your site based on their performance in Google's search results.


If you click on one of the individual pages listed you’ll see a list of the queries driving traffic to that page along with impressions and number of clicks for each query.


Just like in the "Top queries" view, you can click on a specific query to see more detailed data and evaluate how the query is performing across the whole site.


To make filtering in search queries even easier, we've added pie charts to show visually the proportions of search type, location and traffic. Also in the "Top queries" view, you can now specify “containing” or “not containing” when filtering queries.


Links to your site with intermediate links:
Links to your site now shows when a particular URL redirects. If there's a link to your site that links to URL1 which then redirects to URL2, we are now showing the link from URL1 to URL2 as an intermediate link. We also added a "Download all links" option to all the tables in the links to your site feature.


Now that you know about these updates, please take a few minutes to check them out for your site. We hope it will provide you with a little bit of extra joy this holiday season. Let us know what you think by submitting a comment here or posting in our Webmaster Help Forum. Happy Holidays from the Webmaster Tools team!

Posted by Jonathan Simon, Webmaster Trends Analyst

The Chief Marketing Officer's Quick Reference to Social Media

Patrick Steil - Thursday, October 28, 2010
The Chief Marketing Officer's Quick Reference Guide to Social Media

This social media quick guide was created by CMO.com and is a great overview of the Top 10 hot social media sites that may need your attention.  Read this over and determine which of these tools is right for you and your marketing campaign!
 



This The Chief Marketing Officer's Quick Reference Guide to Social Media was published by CMO.com on February 10, 2010.

Replacing Javascript Alert Messages Using jQuery

Patrick Steil - Tuesday, September 28, 2010

Replacing Javascript Alert Messages Using jQuery

By default, when your customer adds a new product to their cart or selects a shipping option, your online shop will use a standard JavaScript alert box to notify them their request was processed successfully.

While in most situations this default option works fine, in some cases you may want greater control over the way customers on your site are notified.


Using a single line of jQuery, we can easily replace these alert boxes with styled notification messages that you can completely customize using your own CSS.

Step 1. Include the jQuery library

To get started, we need to make sure the jQuery JavaScript library is included on all pages we'll be using our custom notification messages on.

For this example, we'll include the script tags in our default site-wide template - this way we can be sure the library is present on all of our product pages.

We'll insert the following code inside the head of our template:

You'll notice that we're using the latest version of jQuery hosted on jQuery's own CDN. If you'd like to host the jQuery .js file on your own site, simply replace the script source with the path to your hosted version.

Step 2. Create and style your message box

Next up, we need to create a DIV element that we'll render the notification message inside.

We'll navigate to our site-wide template, switch over to HTML mode and then insert the following code at the end of the template, just before the the closing body tag:


It's important that we assign our DIV the ID of "messageBox" as we'll be using this unique identifier to select and manipulate it using jQuery.

You can completely customize the look and feel of your message box using CSS. For this example, we'll position the box in the bottom-right corner of the customer's screen, make the font white, and background color black. To get you started, below is our sample CSS styling:




To use this styling for your message box, either a) insert it in the head of your template or b) add it to your CSS stylesheet.

Step 3. Insert the code

The final step is to include the jQuery code that supresses the default alert box and triggers our custom notifiation instead.

We'll insert the following code at the end of our site-wide template, just before the closing body tag.


 

Save and publish the template.

Now, when a customer clicks the "Add to cart" button, jQuery will grab the alert message and populate our message box DIV with it's text. The default alert box will be supressed and the customer will no longer be required to click the "Ok" button.

We're using one of jQuery's built-in transition effects to fade in the message box and fade it back out after a 2 second delay.

 

This is just a basic example of how you can customize your online shop alert messages using jQuery. Using this method as a starting point, you can completely customize the styling of your message boxes to suit the look and feel of your online shop. 





Blog directly from Google Docs!

Patrick Steil - Monday, September 27, 2010

Blog directly from Google Docs!

This article will describe how to use Google Docs to publish an article directly to your infraNET hosted Blog including images!

Note 1:  Apparently, this functionality is only available using the "old" version of Google Docs.  In other words, you must go to your Google Document settings, to the "Editing" tab and uncheck "Create new text documents using the latest version of the document editor." in order to use this feature.  

Note 2:  Publishing via Google Docs SUPPORTS images as Google will host the images as part of the Published Google Doc!



Once you do this, follow these steps to configure and post to your infraNET hosted blog:

  1. Login to your Google Docs account and begin a new document.
  2. Format it with the text to post to your blog.
  3. Click the triangle attached to the Share button in the upper right hand corner of your Google docs screen and select "Publish as Web Page"


You will then be presented with this screen.  Click "change your blog site settings".


Which brings up this popup where you need to configure your settings as shown.



For the URL, enter your base website domain URL and then add /MetaWebLogAPI.ashx... for example:  http://www.infranet.com/MetaWebLogAPI.ashx

Once you do this, just click "Post to Blog" and your post will be sent to the blog.  Once it is posted, if you want to update, you will need to click on Share... Publish to Web once again and you may need to "Remove from Blog" and then "Post to Blog" again.  The "update" function doesn't appear to be working at this time article.

Blogging using Google Chrome and ScribeFire

Patrick Steil - Saturday, September 25, 2010

Blogging using Google Chrome and ScribeFire

NOTE:  This method does not support uploading of images at this time... you could however, put the images in a "Public Drop Box" folder and then use the public URL to the image to insert into the blog entry.

  1. Install the new Google Chrome Browser
  2. Install ScribeFire
  3. On your public website, navigate to the blog "home page"... the URL should be something like:  http://www.infranet.com/_blog/Small_Business_Blog.  Copy this URL to your clipboard.
  4. Click on the ScribeFire extension icon in the Google Chrome toolbar.
  5. Click "Add a New Blog".
  6. Paste in the URL from step 3 above and DO NOT CLICK "NEXT"
  7. Click "Blog Type" and choose "MetaWeblog"
  8. For the API URL, enter your base website domain URL and then add /MetaWebLogAPI.ashx... for example:  http://www.infranet.com/MetaWebLogAPI.ashx
  9. For "Blog ID", you just need to enter in something, don't leave this blank.  It doesn't appear to get used for anything.  Just enter the "Title" of your blog to be safe.
  10. For "Login Credentials" enter the username and password you use to login to your website.
  11. Click "Finish"
  12. ScribeFire will add your blog (and if you have multiple blogs on the site, it will automatically add them all!)
  13. Close the ScribeFire window.

Now, to write a new blog entry!

  1. Open Google Chrome
    1. Click on the ScribeFire extension icon in the Google Chrome toolbar.
    2. Select the correct blog you want to post to from the pulldown.
    3. Under Title, give the blog entry a meaningful title with good search keywords
    4. Under "Post Content", write or paste in the content that you want to appear in your blog.
    5. Under Tags, add in additional keywords that summarize what this blog post is about
    6. If you want to schedule the post to be published later, click the Schedule link and specify the date/time for it to "go live".
    7. Once edits are complete, click the "Publish" button.

How about editing an existing blog entry?

  1. Open Google Chrome
  2. Click on the ScribeFire extension icon in the Google Chrome toolbar.
  3. Select the blog that contains the post you want to edit.
  4. Under "Entry", the pulldown will contain a list of all the articles you have previously posted.  Just select the entry you want to edit.
  5. Once edits are complete, click the "Publish" button.

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