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Small Business Tech Tips #11: Gmail - Why your Business MUST use it

Patrick Steil - Thursday, April 22, 2010

Top 10 Reasons why Gmail is THE perfect small business email system

  1. It's FREE!
  2. It's always up
  3. It's super fast to send/receive and manage emails
  4. Conversations
  5. Labels and Filters
  6. Archives ALL emails
  7. Anti-SPAM is superb
  8. POP/IMAP for old accounts
  9. Check Mail on any computer or smartphone
  10. Contacts - sync with Blackberry, iPhone and more
  11. Calendars - sync with Blackberry, iPhone and more
  12. Documents - replaces MS Office
  13. Built in Text and Video Chat
  14. Over 7GB space per user
  15. All email is encrypted for security
  16. Keyboard Shortcuts
  17. Google Labs
  18. You can have ALL OF THE ABOVE for your OWN DOMAIN!  CONTACT US to set this up for your BUSINESS!

Sorry, I couldn't help myself... these are the Top 18 Reasons Why we love Gmail for the Small Business Person's email system... there are many more reasons also!  Learn more about these features by watching the videos below created by other individuals who love Gmail also!

 

Video #1-Intro Video - Setup, Sending Emails, Managing Contacts

 

Video #2 - Retrieve email from other POP3/IMAP accounts , Using Gmail Filters and Labels, Gmail Conversations, Archiving Emails, Managing Spam

Note:  DO NOT SET YOUR PASSWORDS to "password" as the author of this Video suggests :)

 

Video #3 - Gmail Search and some Power Settings

Gmail Advanced Search Help Page

Also, I would recommend adding your Facebook, Twitter and LinkedIn.com URL's to your signature line if you have these and they are appropriate for your Gmail email address.  In other words, if this is your WORK email, only include work related Facebook, Twitter and LinkedIn.com URL's.

 

Video #4: Gmail Keyboard Shortcuts - work even faster!

 

And remember, as Reason #18 specified, we can help you set all this up for your own BUSINESS DOMAIN.  Google has a service called Google Apps for Domains that allows you to set this up for your OWN domain.  Now the technical aspects of this can get a little tricky, so feel free to ask for HELP and we would be willing to set this up for YOUR business without cost!  Just fill out the CONTACT US form and mention this blog article to get it for free!

Wishing you Peace, Joy and Love,
Patrick Steil

 

 

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Small Business Blog Tip #5: Turn those Website Visitors into Leads with Pre-Selling Content

Patrick Steil - Thursday, April 22, 2010

Well, have you started up that newsletter yet?   Get motivated and get that going... you need a "system" in place to help you convert leads into customers.  How many people do you meet and you just know they need what you have to offer, but they don't buy... maybe the timing just isn't right?  So your newsletter allows you to continue the conversation with them and to help make sure they don't forget about you!  :)

Our technology tip for today is related to this... there is a powerful tool that many of us over look... that is the power of "pre-selling".


Business and Technology Tip of the Week

Pre-Selling is what you do to take a website "visitor" (a prospect) to being someone who wants to learn more directly from you (a lead) and gives you their contact information to allow this.  

In other words, people like to buy from people they KNOW and TRUST.  Your website can be used to truly share with them your goals, experience and knowledge so that they will become comfortable speaking with you further.

So how do you do this?   You add PLENTY of content on your website that is all aimed at HELPING this "interested" person.  

This could be advice, this could be sharing with them proven methods for using your products and services, it can be testimonials, it can be a frequently asked questions page, it can be VIDEO (very powerful tool).  In other words, don't necessarily focus on the direct hard sell - or you will come off as that cold calling salesman that interrupts your dinner!  Show them you have a heart for helping them and that the product or service you have to offer is of value... and then continually ask them to join your newsletter to find out more!

When you get the notification that they signed up for your newsletter, you have successfully converted that "visitor" who is simply interested, to a "lead" that you can then continue the conversation with.  SUCCESS!

That's your Small Business Tip for the week... take action today before you forget!

Wishing you Peace, Joy and Love!
Patrick Steil

 
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