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Google Webmaster Adds Per Page Search Keywords!

Patrick Steil - Saturday, December 11, 2010

Webmaster Tools’ Holiday Update

Posted: 10 Dec 2010 01:43 PM PST

Webmaster Level: All

Just in time for the holidays the Webmaster Tools team has updated the "Search queries" and "Links to your site" features.

Search queries with top pages:
Throughout the past year we’ve made some significant changes to the search queries feature in Webmaster Tools. We've received lots of feedback about this tremendously popular feature. One frequent request we heard was that people wanted to be able to see search queries data for their site’s individual pages. Well we totally agreed that this would be useful and promptly set out to add this functionality to search queries. The fruits of our effort have finally ripened enough on the vine and are ready for you to enjoy. Now when you visit the search queries feature in Webmaster Tools you'll see a new tab titled "Top Pages". The "Top Pages" tab lists impression, click, and position data for the top pages on your site based on their performance in Google's search results.


If you click on one of the individual pages listed you’ll see a list of the queries driving traffic to that page along with impressions and number of clicks for each query.


Just like in the "Top queries" view, you can click on a specific query to see more detailed data and evaluate how the query is performing across the whole site.


To make filtering in search queries even easier, we've added pie charts to show visually the proportions of search type, location and traffic. Also in the "Top queries" view, you can now specify “containing” or “not containing” when filtering queries.


Links to your site with intermediate links:
Links to your site now shows when a particular URL redirects. If there's a link to your site that links to URL1 which then redirects to URL2, we are now showing the link from URL1 to URL2 as an intermediate link. We also added a "Download all links" option to all the tables in the links to your site feature.


Now that you know about these updates, please take a few minutes to check them out for your site. We hope it will provide you with a little bit of extra joy this holiday season. Let us know what you think by submitting a comment here or posting in our Webmaster Help Forum. Happy Holidays from the Webmaster Tools team!

Posted by Jonathan Simon, Webmaster Trends Analyst

Small Business Blog Tip #6: Measuring Website Traffic for FREE with Google Analytics

Patrick Steil - Thursday, April 22, 2010

Last Tip:  In our last Small Business Technology Tip we discussed the idea of "pre-selling" and how to add lots of HELPFUL content to your website to help build up trust with your clients.  So keep adding more content every day or at least every week.  Bonus:  If you do this, the search engines will reward you with more targeted traffic as well as better rankings for having changing content!

 

Small Business Technology Tip of the Week

Ok, so as I mentioned above, if you are adding plenty of content to your website, over time you will begin to see more and more traffic on your website.  How will you KNOW if you are getting more traffic?  Well contact your hosting provider to find out how you can view the traffic coming to your site.  But if your web host doesn't provide this, you can use another FREE tool from Google called "Google Analytics".  This tool will measure the traffic for your website and let you know how much total traffic you receive, how many page views, the average page views per visitor, how many new visitors and where the traffic is coming from.  If the traffic is search engine traffic, it will tell you exactly what keywords are being used to find your website.  This is information you cannot do without!  You need to understand your traffic patterns and how your site is doing over time.  Even if you have access to some reporting information on your website, I would suggest using this tool as with all things Google, it offers lots of ways to integrate with other tools and is continually updated with new features. 

To get started setting this up, access the Google Analytics Getting Started Guide.


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